The Alzheimer’s Association

This project had a big impact on me. The director I was working with had his own personal connection with Alzheimers. His father had passed away from the disease.

He shared his families’ experiences with everyone we interviewed—creating a sense of understanding and providing a safe space for our films subjects to be vulnerable.

Through this project, I learned how my storytelling talents could be used to serve more meaningful pursuits. I’ve made a habit to volunteer my skills to worthwhile causes ever since.

CREDITS

  • Writer / Producer // Wade Campbell

  • Director // Tom Farnsworth

  • Post // Crosspoint Studios

The Ford Fund

When working for the Ford Agency of record, I jumped at opportunities to work on pro-bono projects to shine a light on the good work that our clients were supporting in collaboration with the Ford Fund. It was a nice break from Truck Month.

LOCAL FORD STORIES — FORD FOCUS ON CHILDHOOD HUNGER

  • Wrote/Produced TV spot highlighting Ford’s commitment to reducing childhood hunger.

  • Designed logo / Maximized budget without sacrificing quality.

  • Secured permission to leverage footage from existing childhood hunger documentary.

  • Insured in-need family featured in footage received on-camera principle compensation.

  • Spot was versioned and rebroadcast in other regions to promote similar efforts.

  • Drove awareness / mobilized millions of meals for food insecure families.

LOCAL FORD STORIES — HEALTH FAIR

  • Wrote/Produced short documentary amplifying the work Ford was doing in the NW.

  • Drove awareness of this free service providing critical screening care to thousands.

  • The first film in our “Local Ford Stories” series—amplifying Ford Fund awareness/impact.

CREDITS

  • Creative Director/Writer/Producer // Wade Campbell

  • Director // Cameron Campbell

  • Production // Lustre Communications

STARBUCKS

The company that had the most clarity in their vision for social good was Starbucks. The concept of Starbucks using it’s scale for good was inspiring and gave us ample permission to tell stories that made you believe that just maybe a cup of coffee could actually change the world.

Upstanders was a digital content series of short films about ordinary Americans performing extraordinary acts of compassion, citizenship, and civility, aiming to inspire positive change. It showcased real stories of people overcoming prejudice, helping ex-inmates, supporting veterans, and tackling issues like homelessness and food waste, distributed across Starbucks' platforms and social media. 

DELIVERED

  • Maximized impact of the campaign by consulting on social friendly formats and edits.

  • Wrote all social posts, contextualizing stories, driving watch time and ease of sharing.

  • Played critical role ensuring these hopeful stories found an audience (+70 million views)

CREDITS

  • Social Media Creative // Wade Campbell

  • Social Media Strategy // Ryan Turner

  • Director // Rajiv Chandrasekaran

  • Executive Producer // Howard Schultz