Ford Radio

One of my first jobs as a copywriter was writing and producing TV and radio ads for Ford and regional Ford Dealer groups. As the ‘new guy’ I often got assignments others didn’t want — like random sweepstakes stunts and promotional dealer giveaways. I loved these assignments because they provided an opportunity to write dialog and create characters.

Radio is a lost art—but it’s a wonderful showcase of the power of using words to build worlds.

CREDITS
Copywriter // Wade Campbell